Macy’s Limited Edition Watch Drop

By Akela Moore

This fall, Macy’s is launching its first-ever “Watch Drop” program featuring limited-edition heritage watches, all created or re-issued for Macy’s. The exclusive men’s watch styles are inspired by the archives of favorite brands, from Tag Heuer to Movado.

Sterling Shepard

Sterling Shepard Attends the Macy’s Limited Edition Watch Drop party in New York City at The Back Room

Every Wednesday, from Sept. 5 to Oct. 24, a participating brand will drop a watch (or watches) in limited quantity. Two additional drops will take place November 14th and 21st.

For this limited-edition collection, Macy’s worked with eleven (11) famed brands to create special watches that have a specific story to tell. They include everything from cutting-edge designs to simple timepieces of iconic brands.

  • Many watch pieces are being introduced or re-issued in the U.S. for the first time, exclusively at Macy’s.
  • Selection includes vintage watches that were reissued and updated or designed to celebrate a special occasion such as brand’s anniversary.

Price Range

  • $220 to $2,550

Each week the following participating brands will be dropping on the following dates:


Hublot Makes it NYC Fifth Ave Grand Opening

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This week Hublot held its grand opening on Fifth Ave in New York City. The celebration included an appearance by their Brand Ambassador Usain Bolt. What is a better collaboration than the fastest man in the world.

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The new watch houses the in-house-made UNICO movement and offers flyback chronograph. It is offered in a yellow gold version with gold strap or in a ceramic version with gold and green accents that pay tribute to Bolt’s home country of Jamaica.

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A duo of dancers dancing on the store front. Amazing!

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Wyclef Jean closed out the night in true entertaining form.

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~Akela Moore


2016 Electric Men’s & Women’s Eyewear + Watch Preview

kelly slater 1The California based eyewear company was in town this week and took over the Gucci Showroom on Fifth Ave. Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics.

kelly slater 7It was premier release of Electric by world famous surfer Kelly Slater. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. This year, Electric plans to continue expanding in other geographies and channels, working with new distribution partners. Electric’s premium collection of eyewear, watches and small leather goods will be marketed to premium Lifestyle boutique and department store channels, while its technical and Sport driven products will be targeted towards its existing action sports, premium Sporting Goods and outdoor channels. Electric’s female focus will also be expanding with new colors in existing styles, smaller watch and goggle sizes, and a communication plan dedicated to women. See the collection here.