Nike Collaborates with a Big Blue Giant

The Sneakeasy by Nike and Footlocker held an opening night with Big Blue’s Finest, Odell Beckham Jr. The currently injured popular football player made an appearance and introduced his collaboration with Nike on Wall Street. A place for you to experience sneaker culture like never before and its a premium retail experience is presented in partnership with Footlocker and gets sneaker lovers geared up for whats in store from Nike and Jordan. Head to 30 Wall Street to visit the Sneakeasy until this Friday December 1st and get your pair! (more…)

Station 97 Presents Nike 97 Future Forward

By Akela Moore

20 years ago, New York was a city in a flux and the original Nike Air Max 97 arrived to a world where club music was going through a sensory awakening. Influenced by Japan’s aerodynamic bullet trains, the Air Max 97s futuristic, conceptual design quickly became a cultural icon, thanks to a smooth, flowing upper and first ever full-length air unit. (more…)

Reebok Fithub and Future in NYC

By Akela Moore

Talk about a comeback? Back in 2005 Adidas bought Reebok and since then Adidas has capitalized on its own collaborations with celebrities. And now Reebok has collaborated with hip-hop recording artist Future. Currently for his first collaboration, it debuted as only apparel. The Reebok Classic x Freebandz Capsule Collection made its way to stores back in the Fall and of course when New York City wants to debut its newest pre-grand opening for a brand, they call on one of hip hop’s biggest stars to host the exclusive event. (more…)

#TBT Dior Homme


Last Thursday, I attended the Dior Homme Sneaker collection at their soho boutique location. When they say men dress better than women, I think they had Dior in mind. The clothes, the shoes and layout were impeccably set up for the fashionable man who is into his kicks. Designed by creative director Kris Van Assche, he went in a new direction which presented a casual yet formal appeal  (more…)