Nike Collaborates with a Big Blue Giant

The Sneakeasy by Nike and Footlocker held an opening night with Big Blue’s Finest, Odell Beckham Jr. The currently injured popular football player made an appearance and introduced his collaboration with Nike on Wall Street. A place for you to experience sneaker culture like never before and its a premium retail experience is presented in partnership with Footlocker and gets sneaker lovers geared up for whats in store from Nike and Jordan. Head to 30 Wall Street to visit the Sneakeasy until this Friday December 1st and get your pair! (more…)

Station 97 Presents Nike 97 Future Forward

By Akela Moore

20 years ago, New York was a city in a flux and the original Nike Air Max 97 arrived to a world where club music was going through a sensory awakening. Influenced by Japan’s aerodynamic bullet trains, the Air Max 97s futuristic, conceptual design quickly became a cultural icon, thanks to a smooth, flowing upper and first ever full-length air unit. (more…)

Air Max Con Comes to NYC

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Ever stood in line for 2 hours just to see sneakers? Lol,I did but it was worth it. I got on line around 2:30pm in NYC at the Skylight Clarkson, one of the main locations for New York Fashion Week and got inside around 4:30pm. #AirMaxCon was a interactive showcase of Nike Air Max sneakers in every color. It honestly was a art gallery of every style of Air Max since 1987 when the first shoe was released. The event also took place in Hong Kong and Tokyo. Air Max lovers ate cereal and ice cream, were able to get all white Air Max sneakers monogrammed and shop for new Nike Air Max sneakers to add to their collection.


Growing up, Nike Air Max and Jordans were every little boy and little girls sneaker they wanted to wear on the first day of school. And now every fashionista of all ages are staying stylish in sneakers. Stay Stylish in Sneakers (more…)

Tisci Goes to Nike

After producing two sneakers for the Nike brand, designer Riccardo Tisci has decided to move forward with a full workout collection. I’m sure Kim K already has the full looks.

NikeLab x RT: Training Redefined, a collection of colorful, kaleidoscope-print pieces from Tisci. Inspired by athletes training for the summer Olympics, the collection marries Nike’s key performance technologies, such as Dri-FIT and Flyknit, with Tisci’s creative direction and style. (Elle)

Nike will also release the capsule collection in a stark black-and-white color palette, a nod to the two hues that often pop up in Tisci’s Givenchy runway shows. The collection drops in July with a second release scheduled for August.