By Akela Moore
Talk about a comeback? Back in 2005 Adidas bought Reebok and since then Adidas has capitalized on its own collaborations with celebrities. And now Reebok has collaborated with hip-hop recording artist Future. Currently for his first collaboration, it debuted as only apparel. The Reebok Classic x Freebandz Capsule Collection made its way to stores back in the Fall and of course when New York City wants to debut its newest pre-grand opening for a brand, they call on one of hip hop’s biggest stars to host the exclusive event. (more…)