ad campaign

Jennifer Hudson in an ad for Soho Jeans Collection.Jennifer Hudson just made Soho Jeans from NY & Co a bit cooler.

J Hud will appear in photos for the brand  including in-store, print, digital and social media platforms. The Soho Jeans Collection, which will be available for purchase on July 22, is a series of designs created in New York which is meant to encapsulate a downtown vibe.

Jennifer loves that the brand is  both fashion-forward and comfortable at the same time.

The Soho Jeans Collection is Seventies-inspired fashion that includes high-waist flare sailor jeans, high-waist jean leggings in addition to a boho fringed skirt.The denim ranges from sizes 0-18 and will retail for less than $70 per piece. Get your own pair of Soho Jeans by visiting the website. www.nyandcompany.com/nyco/cat/apparel/jeans/N-102609/

~Akela Moore

Donatella Versace is the New Face of Givenchy

donatella 1Now that Spring campaigns are well under way, of course fashion houses want to let us know who the face of their Fall 2015 campaigns are now. So Riccardo Tisci let the world know on Instagram yesterday that Donatella Versace  will be the face of the Fall ads for Givenchy this Fall. The ads were styled by Mert and Marcus according to Fashionista.com and styled by Carine Roitfield. The campaign will be released in September just in time for the Fall and New York Fashion Week. I personally love the idea of one fashion house representing another. It speaks to the camaraderie of the nature of the fashion industry especially amongst household brands. So this year its been Madonna, Julia Roberts and now Donatella Versace…making the Givenchy brand reflect music, acting and fashion which of course no doubt all go hand in hand. Look forward to the Fall!

~Akela Moore

Dear Summer… Gigi Hadid X Seafolly

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Model of the year recipient Gigi Hadid has landed yet another ad campaign, this time for Australian swimwear brand Seafolly. Shot in Tulum, Mexico, Gigi shows off her boxing figure highlighted by the sun while wearing fun looks from the brand . These new “IT”  models of the celebrity world are taking over. Check below. (more…)

Gigi Hadid is the New Face of Maybelline

Gigi Hadid 5Maybe its Maybelline! Well didn’t I tell you that Gigi Hadid was the model to look out for in 2015 Only two weeks in the New Year and she’s already covered a super sexy spread for Guess and now has been named the new face of Maybelline. What a great choice huh? Known for her long blonde locks and sultry features, I think Maybelline hit the mark on this beauty. Little under a month until New York Fashion Week where Maybelline is always a huge sponsor this was great news for the upcoming shows. We may catch her on some catwalks but see here for some recent photos. (more…)

Justin Bieber in his Calvin’s

Well DAMN! Justin is sure making us see why Selena Gomez can’t let go. The young pop star is the new face of Calvin Klein Jeans(CKJ) and wears it well. I am a sucker for a tattoo sleeve and muscles so I am all for this…HOT Check the below pictures of the bad boy along with Dutch model Lara Stone. (more…)