Station 97 Presents Nike 97 Future Forward

By Akela Moore

20 years ago, New York was a city in a flux and the original Nike Air Max 97 arrived to a world where club music was going through a sensory awakening. Influenced by Japan’s aerodynamic bullet trains, the Air Max 97s futuristic, conceptual design quickly became a cultural icon, thanks to a smooth, flowing upper and first ever full-length air unit.

Nike NYC took the original design inspiration to create STATION 97 and celebrate the culture that defined the era. It was an epic opening night celebration that reintroduced the original icon and its impact within underground music scenes and the launch of the Air Max 97 Ultra. The Boiler Room MTA booth at 162nd St and Amsterdam served as the stage for techno and house pioneer Joey Beltram and break through DJs Physical Therapy and Laurel Halo. We were able to view Air Max 97 dispensers featuring classics pulled from Nike DNA and get first access to purchase new color ways of the Air Max 97s.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.