Reebok Fithub and Future in NYC

By Akela Moore

Talk about a comeback? Back in 2005 Adidas bought Reebok and since then Adidas has capitalized on its own collaborations with celebrities. And now Reebok has collaborated with hip-hop recording artist Future. Currently for his first collaboration, it debuted as only apparel. The Reebok Classic x Freebandz Capsule Collection made its way to stores back in the Fall and of course when New York City wants to debut its newest pre-grand opening for a brand, they call on one of hip hop’s biggest stars to host the exclusive event.

The Reebok Fithub is nestled on a busy corner in the heart of Union Square and brought out bloggers and sneaker connoisseurs to get a glimpse of the new space housing current Reebok Classic Footwear and celebrating the release of the Zoku Runner.

Future signing a Zoku Runner

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