By Amber Monaé
This event was something I was truly excited about being Dark & Lovely caters to women of color, women like me! Their impact on the African American community has been well documented throughout the years. From the relaxer to now being Au Naturale. See what they had in store for us here
Dark and Lovely was introduced 45 years ago as the first hair color product formulated specifically for African American women. Now, decades later, Dark and Lovely, a subsidiary of the L’Oreal USA Multi-Cultural Beauty Division, has grown to include a complete collection of deep conditioning treatments, shampoos, fade-resistant hair colors, relaxers, stylers and a full line of products specifically designed for naturally curly hair. Most recently Dark and Lovely Au Naturale, which takes the guesswork out of styling and caring for natural hair was introduced to consumers with curly, wavy and kinky hair textures. The brand is dedicated to the legacy of serving hair care and the styling needs of African American women.
Actress/ Singer Demetria McKinney came to support and give us a taste of her new music with her single “Easy”
We received a lesson on hairstyles of black women over the decades. I’m sure we can agree to most of the looks. The fro of the 70s, the asymmetrical cut of the 80s and the finger waves of the 90s all were brought to life for the evening.
“Since its inception in 1972, Dark and Lovely has helped women of color embrace their unique and highly individual styles, by offering innovative products and technology exclusively designed to meet their needs,” said Melinda Johnson, Assistant Vice President, Marketing, Dark and Lovely. “Regardless of hair type – whether naturally curly, straight, color-treated or in a protective style – we pride ourselves on offering an array of regimens and treatments to manage these hair styles and textures.”
As part of the Young Women with a Purpose Project, and in partnership with The Tom Joyner Foundation, the brand awarded five dynamic students with scholarships totaling $10,000 and assigned them to L’Oréal USA senior-level executives, who will serve as mentors throughout the school year. Scholarship winners include: Ashani Scales of Delaware State University, Renea Young of Mississippi Valley State University, Hollye Weekes of Wiley College, as well as Kimberly Burton and Cherise McAdoo of Hampton University.
What a great way to reach the youth