Pop diva, Rihanna, quietly founded a beauty and stylist agency called Fr8me with managing partner Benoit Demouy, formerly of the agency Tracey Mattingly. The Los Angeles-based firm assists artists in booking commercials, editorial shoots, ad campaigns and red-carpet gigs. THR
“Hair, makeup and styling play an important role in creativity,”say Riri.
I’m sure we will see major creativity with this agency as Rihanna will only pick the best and has an eye for things we don’t even think about. As stylish as she is, she has yet to go the usual route of a clothing line but instead Creative Director for Puma, partner in music streaming service Tidal and now has her own agency, FR8ME. Look out Riri is coming with guns blazing, more than just a pretty face.