The California based eyewear company was in town this week and took over the Gucci Showroom on Fifth Ave. Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics.
It was premier release of Electric by world famous surfer Kelly Slater. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. This year, Electric plans to continue expanding in other geographies and channels, working with new distribution partners. Electric’s premium collection of eyewear, watches and small leather goods will be marketed to premium Lifestyle boutique and department store channels, while its technical and Sport driven products will be targeted towards its existing action sports, premium Sporting Goods and outdoor channels. Electric’s female focus will also be expanding with new colors in existing styles, smaller watch and goggle sizes, and a communication plan dedicated to women. See the collection here.