Balmain – Sister Act

Models aren’t the only pretty ones…it runs in their genes and that is what we have in the Balmain sibling ad campgain.  Olivier Rousteing’s fall campaign features Kylie and Kendal Jenner, Bella and Gigi Hadid, Joan and Erika Smalls shot by Mario Sorrenti.

See it here

In a statement released Thursday, Rousteing explained that the intimacy captured in Kim Kardashian and Kanye West’s Balmain campagin inspired him to keep featuring familial relationships. (Fashionista)

Bella & Gigi Hadid. Bella helping her sister with her lipstick

Joan and Erika Smalls

The most famous of them all…Kylie and Kendall Jenner

Rousteing also stated, This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season

It’s amazing where designers and artists pull inspiration from.


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