SJP: The Jordache Look

Photo: Jordache

The forgotten American brand that gained popularity in the 80’s tapped style icon Sarah Jessica Parker to be the face that brings these jeans back in style. If anyone could do it, its Carrie! Giving us her signature feline stare with her hair tousled, SJP makes these jeans get a double look.

SJP for Jordache  SJP for Jordache

Shot by Michael Thompson, 50-year-old Parker looks glamorous in that ’90s bombshell kind of way, paying homage to the celebrity models who fronted the label before her (Elizabeth Hurley and Heidi Klum) as well as iconic denim campaigns of the past, like Brooke Shields for Calvin Klein.(fashionista)

Here are some of the old ad campaigns. SJP is in good hands



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