Lord & Taylor’s Brand Assembly Spring Event

FullSizeRender (13)Last night I was invited to Lord and Taylor for their Brand Assembly Presentation hosted by Charlotte Groeneveld of The Fashion Guitar.  Brand Assembly is a concept shop at Lord & Taylor that showcases emerging and advanced designers. I don’t know if you have visited the flagship store in NY lately but please do as the 2nd floor has been revamp. Along with the fancy footwork, there is Birdcage, which is an accessory shop and then there is Brand Assembly, which has all the fun clothing fashionistas and bloggers would love to get their hands on.

See the event below


In the blue jacket is editor of thefashionguitar.com Charlotte, posing with the models


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Models and Mannequins

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I even got in on the fun. left, wearing Essentiel  right, wearing Ronny Kobo

lt 2After trying on the clothes, illustrator Lily Qian was there to draw customers testing out the Brand Assembly Spring collection

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and what’s an event without music and snacks… I just have to say the cupcakes were amazing and I don’t even like sweets. Ok, maybe I do but still think they were amazing. Lol

Go check out Brand Assembly located in Lord & Taylor and see what designers they may have in store next. Trust me there is something for everyone. I personally will check my piggybank to see if that Essentiel beaded dress is in budget. Enjoy shopping!

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Ariel, sales specialist of brand assembly (c.) wearing Ronny Kobo


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