Stella McCartney & Adidas Launch StellaSport

stella 6Well Happy New Year everyone! It’s safe to say that the past two weeks have been fun with family and friends and especially food but it’s a new year, with more events, more ad campaigns, more celebrities and definitely more launches. So to kick off 2015, after ten years of great success with Adidas by Stella McCartney, the global brand has a new partnership in store with Adidas called Stellasport. WWD says, this athletic collection will be geared towards a younger audience and with a bit more edge. The collection will include apparel, accessories and footwear in bold colors and can be worn not only in the gym but as street wear. They even added onesies, knee-high socks, trucker hats and backpacks to keep it fresh. The new collection launches on January 15th and will be sold on Adidas’s website, and at Topshop and Nordstrom. Oh Stellasport, we’ll see how you fair in the new year.

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