Rihanna named Creative Director

Chicks love cool kicks and Riri is no different. The entertainer signed a million dollar deal to design Puma’s next hot sneaker. This explains why she was on Instagram this morning posing in her pumas, there’s always an agenda isn’t there?! Rihanna will be designing sneakers and clothing for the brand, watch out Rita Ora and Adidas the original international fashion pop queen is entering your territory .

Rihanna Named Puma's Global Ambassador

Rihanna posted this pic today hinting at her puma sneakers.

Riri isn’t new to the fashion game as she has designed collections for River’s Island and Armani. Can’t wait to see what she comes up with as I’m sure it’ll be all over instagram.  A lot of ladies are working with active brands lately; Rita for Adidas, Rihanna for Puma and even Beyoncé creating an activewear line for Topshop(ok maybe Bey’s isn’t quite the same but fairly similar) fitness is definitely the new trend. Who’s brand are you going to buy?


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