HIJACKING THE RUNWAY

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Well, in her new book Hijacking the Runway fashion writer Teri Agins delves a bit behind the scenes to share how celebrities are stealing the spotlight from fashion designers. Read a passage from her book here

“Jessica Simpson, Kanye West, Gwen Stefani, Sean Combs, and a host of pop, sports, and reality-show stars of the moment are leveraging the power of their celebrity to become the face of their own fashion brands, embracing lucrative contracts that keep their images on our screens and their hands on the wheel of a multi-billion dollar industry. And a few celebrities—like the Olsen Twins and Victoria Beckham—have gone all the way and reinvented themselves as bonafide designers. Not all celebrities succeed, but in an ever more crowded and clamorous marketplace, it’s increasingly unlikely that any fashion brand will succeed without celebrity involvement—even if designers, like Michael Kors, have to become celebrities themselves”.

Get the book to read what she has to say about celebs and their pop up fashion brands and her thoughts on why Kayne West’s  D.W. line failed.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By AmberMonae

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